Recording of the visual regression run on helzum.vercel.app · Helzum — authenticated app walkthrough.

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Test recording

Helzum — authenticated app walkthrough

96,967 ms · 0 pixels changed · matches baseline

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export async function test(page, baseUrl, screenshotPath, stepLogger) {
  const shot = (n, slug) => screenshotPath.replace('.png', `-${n}-${slug}.png`);
  const findings = [];

  async function settle(ms) {
    await page.waitForLoadState('networkidle').catch(function () {});
    await page.waitForTimeout(ms || 1200);
  }

  // ---- Scenario 1: Listing AI Optimizer (authed landing) ----
  stepLogger.log('Scenario 1: Listing AI Optimizer');
  await page.goto(baseUrl + '/dashboard', { waitUntil: 'domcontentloaded' });
+68 more lines — claim the test to get the full code.

Checks run

Run
✓
Visual
✓
Text
—
DOM
✓
Network
+27 −0
Console
✓
A11y
Review
Perf
90 over
URL
✓
Variables
—
Full report
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0
Diff px
1m 37s
Duration
Review
Accessible
WCAG 2.2
C
Fast
Web Vitals · 70

Notes from the demo run

AI-generated

Helzum is a tidy single-workspace Amazon-seller toolkit. The Listing AI Optimizer is the centrepiece: enter a product, marketplace, optimization type and target keywords, hit Generate, and ~15-20s later it returns an 'AI Board of Directors' review of the listing (a Psychologist persona on emotional triggers, a TOS Lawyer persona on Amazon policy compliance), an A9 SEO Score (98 in our run), optimization insights and a live keyword bank. The left rail bundles Review Analyzer, Product Research, Keyword Research and a Profit Calculator into the same authed shell, and the free tier ships real usage (10 listing credits, 10 keyword, 5 products) so a seller can feel the product before paying.

Highlights
  • The 'AI Board of Directors' framing
    Instead of one block of AI text, the output is split into expert personas. The TOS Lawyer reviewing the copy for Amazon policy compliance is a genuinely smart, differentiated touch, that is a real FBA pain point most listing tools ignore.
  • Instant A9 SEO score
    The generated listing comes back with a quantified A9 SEO Score (98), which gives the seller an immediate before/after signal rather than just prose.
  • Real free tier
    10 listing credits / 10 keyword / 5 product credits are granted on signup, so the workspace is fully usable on a free Google sign-in, no card. The four-tool shell (optimizer + review analyzer + research + profit calc) makes the value obvious.
Friction points
  • Generation wait has no streaming
    The optimize step shows 'Crawling Amazon competitor data... usually takes 15-20s'. A full 15-20s block with only a spinner feels long; streaming the personas as they finish (or showing the keyword bank populate first) would make it feel faster.
  • Google-only sign-in
    Sign-in is Continue-with-Google only. That is the lowest-friction path for most, but sellers who keep Amazon work off their personal Google have no email/password fallback.
  • Several headline tools are 'SOON'
    Profit Dashboard, PPC Autopilot and Image Grader are shown in the rail but disabled ('SOON'). Good for signalling roadmap, but on first impression it can read as more shell than product, consider hiding until live or moving below the active tools.

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