W
Passed ✓

Test recording

Cognera — public walkthrough

37,399 ms · 0 pixels changed · matches baseline

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export async function test(page, baseUrl, screenshotPath, stepLogger) {
  const findings = [];

  const shot = async (name) => {
    await page.screenshot({ path: screenshotPath.replace('.png', `-${name}.png`), fullPage: true });
  };

  const dismissCookieBanner = async () => {
    const btn = page.getByRole('button', { name: /accept|allow|got it|ok$/i }).first();
    if (await btn.isVisible().catch(() => false)) {
      await btn.click().catch(() => {});
    }
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Checks run

Run
✓
Visual
✓
Text
—
DOM
✓
Network
—
Console
✓
A11y
A
Perf
—
URL
✓
Variables
—
Full report
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0
Diff px
37s
Duration
A
Accessible
WCAG 2.2 · 96
A
Fast
Web Vitals · 100

Notes from the demo run

AI-generated

Cognera positions itself as a self-learning marketing OS built around one compounding loop: Research, Strategy, Create, Publish, Measure, Learn. The single-page marketing site is clean and confident, using a live-feed metaphor (research signals ticking in, live content calendar, kanban boards, analytics deltas) to sell the always-on narrative rather than static feature screenshots. Pricing is transparent and simple: a 24-hour full-access free trial, then Operator at 90 pounds/month for solo operators, Studio at 250 pounds/month for agencies managing multiple brands.

Highlights
  • Confident single-page narrative
    The whole pitch (loop diagram, live feed mockups, pricing) lives on one page with in-page anchors (#loop, #optimise, #pricing) rather than a maze of subpages, keeping the story tight.
  • Transparent, simple pricing
    Three tiers (Trial free/24h, Operator GBP90/mo, Studio GBP250/mo) each with one clear differentiator; no hidden contact-sales tier.
Friction points
  • Google OAuth is broken
    The Continue with Google button on /register redirects to a Google redirect_uri_mismatch error page. The registered OAuth redirect URI (https://www.cognera.co.uk/google/callback) does not match what is configured in Google Cloud Console, so the button is currently unusable for any visitor.
  • Manual account-approval gate blocks self-serve trial
    The register page states "New accounts are reviewed by our team before access is granted" - despite the pricing page promising an instant 24-hour free trial with no card required, a new signup cannot actually reach the product without a human approving it first. This is a meaningful mismatch between the marketing promise (instant trial) and the actual signup flow (manual review).
  • Cloudflare Turnstile on email+password registration
    The registration form requires a Turnstile token before Livewire will submit, adding friction on top of the manual-approval gate.
Couldn't reach
  • /dashboard·Redirects (302) to /login - confirmed auth-gated, no freemium/no-auth product surface exists to fall back to.
  • authenticated app (Research/Strategy/Content/Publishing/Measurement workspace)·Could not sign in: Google OAuth redirect_uri_mismatch on Cognera side, and email+password registration is gated behind manual team review with no immediate access even after a successful signup.

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